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Shaped like an hourglass, 24/7 speaks to the next generation of fragrance consumers, per marketers.
A quarter of a century following the debut of its first fragrance, DKNY is introducing a new fragrance the brand is calling 24/7. The release will align with a forthcoming capsule fashion collection and campaign and will be distributed into specialty retail. Jean Madar, chairman and CEO of Inter Parfums, says this new “pillar” takes after Donna Karan Cashmere Mist and DKNY’s Be Delicious. Madar said the new fragrance – housed in a perfume bottle shaped like an hourglass – will speak to ...
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